GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture. Think of GIFs as the midpoint between images and videos.
The main advantage of using GIFs is that you can tell a story or emphasize a point in a flash. GIFs have exploded in popularity in recent years. Tenor processes over million GIF searches per day. This article will show you how to make a GIF using four different methods. Add them to your social media posts to delight and engage your followers. Bonus: Get the always-up-to-date social media image size cheat sheet.
The free resource includes recommended photo dimensions for every type of image on every major network. Note: all screenshots used in this article are from Adobe Photoshop CC You can use Photoshop to string images together into a GIF. You can also use a short video file to make GIFs in Photoshop. The process is almost the same; only the first step will change.
Each of these photos will be one frame in your GIF. Tip: If you want to save yourself some time later, number your files i. Click OK and head to step 2! You can select the range using the slider below the video. Next, tell Photoshop how many frames it should import. In this case, we imported one out of every three frames, and only half of the video footage. A small box will appear under the first image in your list: Create Video Timeline.
Click this and change it to Create Frame Animation. You can drag these around to reorder them. Press the triangular Play icon outlined in red below to get an idea of how your GIF will look. Also, make sure Forever is selected in the drop down menu to the left outlined in yellow , otherwise your GIF will only loop a set number of times. To see how it turned out, click Preview… in the bottom left corner. There are a variety of options in here.
You can add text, or jazz up the GIF with stickers, filters, or even hand-drawn annotations. Add hashtags if you want people to find your GIF and share it widely. Think of what you would search for if you were trying to find this GIF in a hurry. To include the GIF in your social media posts, simply insert the Giphy link or download the Giphy file and attach it. You can also use these steps to create a GIF from your own video — just start by uploading it to YouTube.
To enlarge this area, click and drag the bottom-right corner outlined in yellow. Press the circular red button in the center to record, then press it again to stop recording.
You should see a thumbnail preview of your GIF pop up in the bar below the recording overlay. Minimize the recording area and take a look at the GIF options menu.
Here, you can customize your GIF, including the loop type normal, reverse, or ping-pong pixel size, and frame rate. Drag the tabs in from the left or right to trim your GIF. You can also add captions from this menu. Just click captions next to options. Under 3 MB is ideal for fast loading.
However you choose to use GIFs in your marketing strategy—social or otherwise—make sure your approach is carefully considered and stays true to your brand values. You can add your newly created, hilarious GIFs to social media posts with Hootsuite.
Easily manage your social channels and engage followers across networks from a single dashboard. Try it free today. Get Started. He has a dog named Glenn that everyone likes better than him. Fergus Baird is a freelance writer and editor. He's currently building the web's most bizarre professional portfolio, featuring content on human embryology, holograms, Scottish rap, and battery-charging neckties.
Click here to get access to the free cheat sheet in Google Docs. May 13, Get the free cheat sheet now! Filed under: Social. Follow jwsthomson. About the Author Fergus Baird is a freelance writer and editor.